1. Introduction

Welcome to the LORD OF CHELSEA website. By accessing or using our website, you agree to comply with and be bound by our privacy policy, which governs LORD OF CHELSEA’s relationship with you in relation to this website. Please do not use our website if you disagree with any of these terms and conditions.


2. Privacy Policy

Your privacy is very important to us. We take great care in protecting your privacy and the information you provide while working with us. The purpose of this policy is to give you a clear explanation about how LORD OF CHELSEA collects and uses the personal data you provide to us and that we collect. We ensure that we use your information in accordance with all applicable laws concerning the protection of your personal data.


3. Personal Data We Collect

We will collect your contact information such as full name, company name, email address, postal address, and telephone number when you make an online request, either by email, phone, or any other method, or when downloading materials like brochures. Additionally, we collect information automatically about your visit to our website. Please see our Cookies Policy for more details.


4. How We Use Your Personal Data

The personal information we collect will be used for the following purposes:

  • Dealing with enquiries and requests about our services submitted to us or when downloading our materials
  • Sending you information about our company that applies to you and your request


Our legal basis for processing your personal information is:

  • Where you have given consent for the processing of data for a specific purpose
  • Processing is necessary to meet contractual obligations entered into with you
  • Processing is necessary for purposes of legitimate interest pursued by our company in relation to goods and services that you use in your role


The legitimate interests pursued by us are as follows:

  • In response to an enquiry from you about our goods and services
  • Enquiring about your goods and services that apply to our company. We will always confirm how your personal information was obtained and always offer an opt-out of marketing communications.


5. Who We Share Your Personal Data With

We will never pass your personal data on to other organisations for them to use for their own marketing purposes. However, we may disclose your personal information in the following circumstances:

  • To third parties to perform functions on our behalf. We require these third parties to comply strictly with our instructions and data protection laws and we make sure that appropriate controls are in place. We enter into contracts with all our third parties and regularly monitor their activities to ensure they are complying with our policies and procedures. They will only have access to the personal data needed to perform their functions and will not use it for other purposes.
  • Where we are under a duty to disclose your personal information to comply with the law or the disclosure is necessary for purposes of national security, taxation, and criminal investigation, or we have your written consent.


6. International Transfers

From time to time, the personal data we collect from you may be transferred to and stored in countries outside of the European Economic Area (EEA). Your personal data may also be processed by a service provider that operates outside of the EEA. Different countries have different data protection and security laws, and some of these do not offer the same level of protection as you enjoy under UK data protection legislation. However, when we appoint our service providers, we take care to ensure that they have appropriate security measures in place. We shall endeavour to ensure that your personal data is kept confidential and secure.


7. How We Protect Your Personal Data

LORD OF CHELSEA maintains appropriate technical, administrative, and physical safeguards to protect information, including, without limitation, personal data, received or collected by us. We review, monitor, and evaluate our privacy practices and protection systems on a regular basis. Only certain employees have access to the personal data you provide us and are only granted access for data analysis and quality control purposes.


8. How Long We Will Keep Your Personal Data

Unless a longer retention period is required or permitted by law, we will only hold your personal information on our systems for the period necessary to fulfil the purposes outlined in this Privacy Policy or until you request it to be deleted.


9. Your Rights as a Data Subject

At any point, while we are in possession of or processing your personal data, you, the data subject, have the following rights:

  • Right of access: You have the right to request a copy of the information that we hold about you.
  • Right of rectification: You have the right to correct data that we hold about you that is inaccurate or incomplete.
  • Right to be forgotten: In certain circumstances, you can ask for the data we hold about you to be erased from our records.
  • Right to restriction of processing: Where certain conditions apply, you have a right to restrict the processing.
  • Right of portability: You have the right to have the data we hold about you transferred to another organisation.
  • Right to object: You have the right to object to certain types of processing such as direct marketing.
  • Right to judicial review: In the event that LORD OF CHELSEA refuses your request under rights of access, we will provide you with a reason as to why. You have the right to complain as outlined below.


10. Queries and Complaints

If you have any queries concerning this policy or would like to make a subject access request, please contact our Data Protection Officer:


In the event that you wish to make a complaint about how your personal data is being processed by LORD OF CHELSEA or how your complaint has been handled, you have the right to lodge a complaint directly with the supervisory authority and LORD OF CHELSEA’s Data Protection Officer:


11. Cookies Policy

We use cookies and/or similar technologies to analyse customer behaviour, administer the website, track users’ movements, and collect information about users. This is done in order to personalise and enhance your experience with us.

  • What are cookies? A cookie is a tiny text file stored on your computer. Cookies store information that is used to help make sites work. Only we can access the cookies created by our website. You can control your cookies at the browser level. Choosing to disable cookies may hinder your use of certain functions.
  • Necessary cookies: These cookies are required for you to be able to use some important features on our website, such as logging in. These cookies don’t collect any personal information.
  • Functionality cookies: These cookies provide functionality that makes using our service more convenient and makes providing more personalised features possible. For example, they might remember your name and e-mail in comment forms so you don’t have to re-enter this information next time when commenting.
  • Analytics cookies: These cookies are used to track the use and performance of our website and services.


You can remove cookies stored in your computer via your browser settings. Alternatively, you can control some third-party cookies by using a privacy enhancement platform such as or For more information about cookies, visit


We use Google Analytics to measure traffic on our website. Google has its own Privacy Policy which you can review here. If you’d like to opt out of tracking by Google Analytics, visit the Google Analytics opt-out page.


12. Changes to This Policy

This Privacy Notice was last updated on 20 June 2024. We may update this policy from time to time. Any changes we may make to our policy in the future will be posted on this page and, where appropriate, notified to you by email. We encourage you to review this policy periodically to stay informed about how we are protecting your information.


13. Contact Us

If you have any questions about this Website Policy, please contact us at:

  • Email:
  • Telephone: 0204 581 5555
  • Address: International House, 6 South Molton Street, Mayfair, London, W1K 5QF, United Kingdom

By using our website, you acknowledge that you have read, understood, and agree to be bound by this Website Policy. Thank you for visiting LORD OF CHELSEA website.

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